Tips to boost your small business web presence
Running a small business is tough. Trying to juggle all the responsibilities and keep your sanity can be an even greater challenge. But there's one thing you should never overlook: your web presence. If customers can't find you online, then they'll simply go to your competitor that has a better website or more customer reviews. Your internet presence is imperative for any type of business, but it's especially important if you're running a small company with limited resources and budget constraints. In this article, we will provide some helpful tips on how to boost your small business web presence so that potential customers will be able to easily find what they need from the comfort of their home computer or smartphone.
1. Create a website or blog for your business
Having a small business website is one of the most obvious small business web presence tips. The internet has become an essential part of people's lives, with over three billion users worldwide. So it goes without saying that your small company needs to have its own corner on the web. If you're looking for small business web design inspiration, check out our website design templates that show how small businesses can use the web to their advantage. But instead of just having a basic website, why not try creating an online blog? If you're running your small business on WordPress then it's really simple to create your own blog. A small business blog will encourage people who visit your website or Google search to click through to your page and it will add a personalized touch to your small business web presence.
2. Make sure the site has a professional look and feel by using high-quality graphics, fonts, and colors
Once you have created an eye-catching small business website with a snazzy blog, the next small business web presence tip is to make sure that your site doesn't look cheap. Over 90% of small businesses fail because they lack a professional image or they don't stand out from their competitors. As small company owners, we know it's hard to keep up with all the latest small business trends or stay on top of digital marketing. You're probably not an expert web designer, which is why you need to hire a small business website design company that can build you a small business website complete with high-quality graphics.
3. Use social media to connect with customers - set up accounts on Facebook, Twitter, LinkedIn, Google+, etc., and share information about new products or services as well as industry trends
While creating small business websites and blogs are great small business web presence tips, small businesses should also create accounts on popular social media networks, such as LinkedIn or Facebook. This is an important small business web presence tactic because online customers like to interact with companies on their own terms. If they want to ask a question about your product or services, they want to be able to do it immediately. They don't want to wait for you to email them back after you've gone through your small business website. If they have a simple question or concern, they can either post it on your social media page or send you a direct message via Twitter, which is the quickest way to contact small business owners these days.
4. Offer free downloadable content that will help customers solve problems or learn more about your product/service - ebooks, how-to videos, white papers, small business checklists, etc.
One small business web presence tip that will help build your small business is to offer small downloadable pieces of content for potential customers. This digital information should be focused on answering small company FAQs and solving problems without having to make a phone call or send an email. You can create these free small business checklists, small business ebooks, small company marketing guides, or small business white papers.
5. Use online advertising to promote your business - use paid ads on search engines like Google AdWords to drive traffic back to the site
One small business web presence tip that small business owners often forget is to take advantage of online advertising. While a small company website should be a good first step, you should also invest in small company advertising on Google Ads or Facebook ads. These types of digital marketing strategies can help promote your small company and boost your small business web presence. No small business should expect to rank high in Google search without paying for small company advertising.
6. Monitor analytics carefully so you can understand what's working and what isn't
Finally, small business owners should monitor analytics closely to understand what digital marketing strategies are working and which areas should be improved upon. Is your small company website converting a high percentage of visitors into customers? Are you getting more traffic from small business blogs or small business social media pages? Analytics can help answer these questions and make small business owners aware of small company web presence successes and failures.
If you’ve been searching for ways to grow your small business and have yet to find a web design agency that can help, we hope this article has provided some insight. Our team of experts at DigiGrowth Marketing is ready and waiting to partner with you in order to create an eye-catching website or social media marketing strategy. We also offer SEO services that are sure to rank higher on Google when potential customers search for what they need from your company! Visit our website or email us at [email protected].
Which one of these 6 tips do you plan on applying? Let us know in the comments below!
