Content Marketing Tips To Rank on Google

Content marketing is all the rage these days. It's become a necessity for any business to have an online presence if they want to survive. But with so many different things on the internet, how do you make your company stand out? What are some of the best practices that you can employ in order to get people's attention and boost your search engine rankings? 

You're in luck! We've compiled a list of content marketing tips that will help you build up your digital presence, connect with customers, and rank higher on Google. Read on for more information about what makes great content marketing campaigns successful!

1. Write your content with the intent of helping people

One of the most important aspects of content marketing is writing your content with the intent of helping people.  For example, if you're a plumber and you write articles about how to unclog a garbage disposal, that's helpful information for those who are looking for that information. People who read those articles will remember you as someone who was able to provide them with the information that they needed, and because of that, they'll come back to you if they have any other problems.

2. Use keywords and phrases that are relevant to your niche in order to rank higher on Google

Keywords and phrases are essential to content marketing success. Using the right keywords and phrases as you write your content will help you rank higher on Google, but if you don't use them right, they won't help at all! Use the right words in headlines and titles to better match your content. You should also try using common keywords or questions that are frequently asked by your customers at the beginning of blog posts or articles.

3. Create a blog post outline that is creative, interesting, and engaging 

Your blog posts should be engaging and interesting if you want to effectively reach your customers with content marketing. The best way to do this is to create a blog post outline that is creative, unique, and well-written.  Consider how you can showcase your product or service in a different light than other people have done in the past. Write your content in a creative and fun way!  Need some inspiration? Check out this list of creative blog post titles.

4. Share your content on social media platforms such as Facebook or Twitter in order to get more visibility for your content

Social media platforms are great for getting the word out about your business or organization. Not only does it help people learn more about what you do, but it can also get them to follow you on social media, which will provide a platform for future engagement with your brand.  Do some research into your customer demographics and find out where they like to hang out online. Post your content on social media sites where your audience is most likely to see it.

5. Conduct keyword research when you're creating new content - this will help you find out what people want and need so they can be satisfied by your posts 

Content marketing is all about satisfying your customers, and the best way to do that is by providing them with content that they want. Conducting keyword research before you start writing a new piece of content will show you what people are looking for in terms of content, which helps you figure out what information to provide in order to get the sales or results you're looking for.

6. Include links back to previous posts within the current one so readers can learn more about topics they may not know much about yet

One of the best ways to bring your readers back for more is by linking out to previous posts that you've written. By including links within a blog post or article, you're able to expand upon what you've just discussed and provide your reader with more information on the subject. This leads your reader down a path that creates an environment for them to learn about and trust your business or organization, and in turn, become a customer.

Have you considered how your content marketing strategy is affecting the success of your business? Your audience may be interested in what you have to say, but they’re not getting it! You need someone who can write engaging and creative blog posts that resonate with potential clients. We know SEO inside out; we conduct keyword research on every post before publishing so readers are satisfied with our articles. Our team knows all about social media platforms too, which means when people share our latest article on Facebook or Twitter, there will be more visibility for both them and us. Contact us today if you want help writing blog posts that rank higher on Google while also helping people find their way toward a satisfying purchase decision.