How to build a strong brand in real estate
A well-thought branding strategy for your real estate company will help you make a name for yourself and grow your business. In this article, we'll teach you how to go from branding amateur to branding pro.
Ready? Let's get branding!
#1: Define Your Brand
Before you start branding your real estate company, it's important to determine what you want your branding strategy to achieve. This means that you need to define the goals behind your branding and the image you want to portray.
Let's take a look at some branding strategies:
A brand can aim for a specific type of clientele or target audiences, such as young professionals or families.
Your branding can try to appeal to specific buyers, such as investors or empty nesters.
A branding strategy can also target a specific geographical area, with branding that makes your real estate business appear local and friendly. This is helpful if you're located in a small town with only a few real estate companies, so it helps you stand out from competitors by creating a sense of community.
To create a branding strategy, you'll need to ask yourself a few questions:
Who is my target audience? How can branding make my real estate business appear professional and attractive to clients? Which branding style will work best in the local area I'm targeting? Will branding help me stand out from competitors in this location?
#2: Create Your Real Estate Logo
Now that you know what branding should aim to achieve, it's time to create a logo. Real estate branding should really begin at this point because your logo is the foundation of branding - it's the first thing people will see and remember about your company.
Don't worry if you don't have an artistic bone in your body - there are plenty of online logo design tools that can help you create an attractive branding image for next to nothing (for a free service you can build branding content, we recommend Canva). If you're looking for the best branding value and for someone to help you with the whole process, check out digigrowthmarketing.com. We have some of the best professional designers in the business and it's easy to communicate with us to get exactly what you want from your branding strategy.
Okay, so you've created a logo that reflects the branding strategy you want to achieve - now it's time to complete your branding image with business cards and stationery. This will serve as an extension of your branding, so keep it consistent and professional. You can also use these branding tools as promotional items or printed advertisements to promote your branding strategy.
#3: Promote Your Branding
Now you've built a branding image for your real estate business, it's time to promote it. You can do this by creating online branding profiles and publishing branding-related images and content on social media.
You might want to consider brand marketing as an additional option if you're looking to promote your brand effectively. This is the process of branding your real estate business online into various marketing strategies, including search engine optimization, search engine marketing, website design, and social media advertising.
If you want to learn more about branding strategies before promoting your branding, check out our article on the most common mistakes made when branding a real estate company.
#4: Brand Maintenance
Once you've established branding for your real estate company, it's important to keep branding current and relevant. This means updating branding regularly to reflect any changes in the industry. It's also a good idea to conduct branding audits every few months to make sure that your branding is still on target with your original branding strategy and that branding is still consistent across all branding tools.
Whether you are a real estate agent, mortgage broker, or home builder, your brand is an essential part of the success of your business. Your website design and promotional content should reflect this so that potential clients can find you easily. If you need help developing a branding strategy for your company to increase conversions online, let us know! Our team has worked with many other businesses in the industry to build their brands into something worth talking about. We’ve helped them create stellar SEO campaigns that drive traffic back to their websites as well as develop strong social media profiles on Facebook, Instagram, and Twitter where they share interesting stories relating to their journey in real estate. What do you think? Have we given you any helpful insight? Let us know in the comments below!
