Is email marketing effective in 2021?

What is email marketing?

Email Marketing is a form of digital marketing that allows businesses to promote their products and services to customers via email. Customers give permission for this promotion through an opt-in process, where they subscribe using an email address or another form of contact information that verifies them as a real person. The use of these tools has been established as an effective part of marketing for years, but is its popularity fading?

What are the benefits of email marketing in 2021?

Although there has been a sharp rise in social media marketing since 2010, email remains one of the most commonly used marketing strategies.  It's used by 98% of marketers and generates 58% more revenue per campaign than other forms of online marketing. 

Email is a more targeted strategy, as a marketer can speak to their audience directly and immediately.  This makes it possible to communicate tailored messages that speak specifically to the needs, wants, and desires of each individual consumer.

It's also cost-effective – far cheaper than other methods such as offline marketing, print ads, and television.  It can be used in conjunction with other forms of marketing to generate a greater impact on the audience.

In fact, email marketing is so effective that it's expected to grow by 11% in 2020.  As a business owner, you would be a fool not to take advantage of its cost-effectiveness and reliability.

Why should you hire our digital marketing agency to manage your email marketing?

At DigiGrowth Marketing, we've built a reputation for providing an outstanding quality service that helps clients achieve their business goals.  With over 40 years of combined industry experience in digital marketing, we're experts in everything from email marketing to social media management. We're dedicated to helping you increase profits and grow your bottom line.

When you hire DigiGrowth Marketing for email marketing, we'll provide the following:  a customized strategy that drives consumer engagement and ultimately more revenue;  ongoing support so you know our team is working hard for you every step of the way;  full transparency so you know exactly what's being done at every stage of the process.

At DigiGrowth Marketing, technology is our passion.  We understand that your business cannot survive without it. We're passionate about using email marketing to help businesses grow in a competitive industry.

Our primary goal is to provide clients with innovative solutions to their marketing problems.  Email marketing is an important part of our services, but it's not all we offer. We also provide managed social media, lead generation campaigns, and website design.

At DigiGrowth Marketing, email marketing is one of the most reliable digital marketing strategies available. If you want to take advantage of its potential in 2021, you need a team that can help successfully implement it.

To discover more about how our email marketing services can help you reach your business goals, contact us today.