Top SEO Trends To Look Out For In 2022

In 2021 we’ve seen major shifts in how people use the internet and consume information. Websites that were once popular have fallen out of favor as new technologies take over. And with each year more and more changes happen it becomes increasingly difficult for businesses (and individual users) to stay ahead of the curve. But luckily there is a tried-and-true way to make sure you don’t fall behind: staying up-to-date with SEO trends! Here are five SEO trends to look out for in 2022.

Website Speed

Website speed is one of the most important aspects of SEO in 2022. In order to rank high on search engine results pages, your website needs to load quickly and efficiently. There are a number of things you can do to improve your website speed, such as optimizing images, using a caching plugin, and Minifying CSS and JavaScript files. Make sure you are doing all of these things in order to keep your website running at top speed!

If you're using a WordPress website, consider using a performance plugin such as WP Rocket. It will instantly reduce your load time and boost your Google PageSpeed and Core Web Vitals scores. Site speed being one of the most important ranking factors, you will make Google happy too, and rank higher in search engine results.

For a more in-depth look at how to improve your website speed, check out this article written by Moz on how to improve page speed.

Mobile Optimization

In 2022, mobile optimization will be one of the most important aspects of SEO. More and more people are using their mobile devices to access the internet, and if your website isn’t optimized for mobile devices, you’re going to lose out on a lot of traffic. There are a number of things you can do to optimize your website for mobile devices, such as using a responsive design, optimizing images and videos, and using a touch-friendly menu. Make sure you are doing all of these things in order to make it easy for your visitors to browse your website on their mobile devices!

Yoast has produced a great article on how to improve your mobile site.

Using AI to Improve Content

AI is rising in popularity, with some even predicting it to be the future of content production.

There are many different use cases for using AI when it comes to SEO. Some of the most popular ones include using AI to target niche audiences through marketing campaigns, and using AI to generate more informative articles (through automated metadata extraction). This can be really helpful in order to improve your website's ranking on search engine results pages, as it will help you to produce content that is more relevant and informative than your competitors. Make sure you are taking advantage of all the possibilities that AI has to offer in order to stay ahead of the curve in 2022!

We HIGHLY recommend checking out using our good friend Jarvis to help produce content written by AI. You can start a free trial using this link. We promise you will love it!

Here's some more information in regards to how AI can improve your content creation.

Voice Search

Voice search is becoming more and more popular, as people become more and more comfortable using their voice to search for information. In order to make sure your website is ranking high on voice search results pages, you need to make sure your website is optimized for voice search. There are a number of things you can do to optimize your website for voice search, such as including long-tail keywords in your content, adding Voice Search markup to your website, and optimizing your website for mobile devices. Make sure you are doing all of these things in order to improve your website's ranking on voice search results pages!

Search Engine Journal has some great information on how to optimize for voice search.

Video Marketing

Video marketing is one of the most powerful tools a business can use to reach its customers. Not only is it engaging and entertaining, but it also allows you to communicate your message in a more personal way than traditional text-based marketing. In order to make the most of video marketing, you need to ensure that your videos are high quality and properly optimized for search engines. You should also make sure that you are using the right keywords and tags in order to get your videos ranked higher on YouTube and other video platforms.

Here's a post by Smart Bug that will help you make video marketing work for your SEO Strategy.

SEO is always changing and evolving, and in order to stay ahead of the curve, you need to be prepared for anything. These are just five of the many SEO trends that will be popular in 2022. Make sure you are doing all of these things in order to keep your website ranking high on search engine results pages!

If you want to make sure your website is ranking high on search engine results pages, reach out to DigiGrowth Marketing Agency today! We are experts in SEO and can help you optimize your website for maximum traffic. Plus, we will keep up with all the latest SEO trends so that you don't have to worry about a thing!

Visit our website digigrowthmarketing.com or email us at [email protected]. We can't wait to hear from you!