Types of Location-Based Marketing

Location-based marketing is the location of the consumer being used as a factor in determining what messages or offers are sent to that person's digital devices. This location could be based on their current location, location through GPS, location through Wi-Fi connection, cell tower location, etc.

Geofencing is an important part of location-based marketing because it allows businesses to define location boundaries within their location marketing strategies. Geofencing is very helpful for marketers because by creating location-based triggers, they can create automated location marketing campaigns for location customers.

Geotargeting based on location is significant to establish a personalized approach towards consumers and this will give an idea about consumer behavior which should be taken into account while planning location-based marketing strategies.

Distinguishing location customers can be done by drawing location boundaries and profiling location customers based on location segmentation like age, income levels, location habits, etc. Location-based marketing should focus on giving offers targeted at a specific location customer's needs. This can ultimately result in increased customer satisfaction and increase location-based marketing ROI.

Location-based marketing can be utilized in a variety of location-based services and location marketers need to choose the right location-based services for location-based marketing strategies. Some location-based services include real-time location, geotargeting, location tracking, and proximity marketing.

Location marketers need to assure location customers that location-based marketing is done with their best interests in location and location customers should feel like they are receiving location benefits.

                One of DigiGrowth Marketing's location-based services is geotargeting, which profiles location customers based on location segmentation like age, income levels, location habits, location interests, etc. Geotargeting can be used in location-based services like location tracking and proximity marketing.

Another location-based service DigiGrowth Marketing offers is location-based emailing (http://www.digigrowthmarketing.com/location-based-email/) that allows location customers to get location coupons and location deals while they are at a location-based business location.

For more information on location-based marketing or location-based services, please contact DigiGrowth Marketing today!