Why Google My Business Is Important For Your Business

If you're a business owner, then you know that marketing is key to your success. And if you're not using Google My Business, then you're missing out on a major opportunity to reach new customers. In this blog post, we will cover what Google My Business is, what it does for businesses, why it's important for your company, how to create or claim your business on GMB, the benefits of listing with Google My Business, and how you can optimize your GMB listing.

What is Google My Business and what does it do for businesses?

Google My Business is a free online platform for businesses, which gives them the opportunity to create a detailed profile with information about their business. Once you have created your GMB page, it will be accessible from SERPs (search engine results page - learn more about SERPs), giving potential customers convenient access to important details like address and contact info as well as some of your latest products and/or services.

Why is it important to have a Google My Business listing for your company?

GMB helps you connect with potential customers, meaning that if someone is looking for your business or place of work they will most likely be able to find it on Google. Having a listing on GMB can give you an edge over your competitors by showing up in SERPs before them and potentially leading all nearby searches related to your products and services.

Additionally, having a Google My Business listing for your company allows you to share photos and videos, giving potential customers an inside look at what your business is all about. Furthermore, it allows you to post deals and events in your area that can engage current customers while attracting new ones. And by using the "Get Directions" option on GMB, you can provide a map that will allow your potential customers to find your location with ease.

How can you create or claim your business listing on Google My Business?

Creating a Google My Business page is as simple as signing into your Google account and filling out the details about your business at google.com/business. You can choose to be listed as an individual, which allows you to create a separate GMB profile for personal use and for business purposes, or you can select your business from a list of suggested places. Alternatively, if you're looking to claim an existing listing, you can do so by searching for your business on Google. Once you find it, click "Is this your business?" and follow the steps to authenticate yourself. After that, you can go in and edit your information or add the services you offer.

What are some of the benefits of having a Google My Business listing for your business?

Google My Business allows you to add a variety of photos and videos that can give potential customers insight into your business. You can also add deals and events to the calendar, which will keep your current customers engaged while attracting new ones. And because GMB is accessible from SERPs, it gives you a chance to gain ground on local searches and be found before nearby competitors with similar products and services.

Finally, having a Google My Business page for your company helps increase customer engagement by providing location information and driving traffic to your website. With this added visibility, you have the opportunity to rise above the competition and grow your brand awareness in your local community or region.

How can you optimize your Google My Business listing to get the most out of it?

The aim of optimizing your Google My Business page is to be found by potential customers. One way to do this is by claiming and verifying your listing, which will allow you to use the "Enhanced" option so that additional information about your business can appear next to your GMB page in SERP. Additionally, making sure that all of the information on your GMB page is consistent with what appears on other channels like Yelp or Facebook will help build trust among customers and increase the chances of gaining new leads.

Finally, adding links from social media sites like Twitter, LinkedIn, and Pinterest can drive traffic back to your website. This not only helps convert visitors into leads but ensures that they are able to find you once they leave your site. By producing high-quality content that is optimized for mobile, you can help in driving more traffic to your site.

It's important to remember that by using social media effectively and having a Google My Business Page for your business, you'll be able to increase conversions while expanding your brand. Although it may take some time before the full impact of GMB becomes apparent, the long-term benefits are well worth it! For a more in-depth look, check out this article on how to completely optimize your google my business listing.

In summary, having a Google My Business page for your company helps increase customer engagement by providing location information and driving traffic to your website. With this added visibility, you have the opportunity to rise above the competition and grow your brand awareness in your local community or region. Seeing as it's free, you have nothing to lose, so get your listing up now!

=> If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts are ready and waiting to partner with you to create a stellar SEO or marketing plan that drives sales by considering how your customers think. Email us at [email protected] or visit our website digigrowthmarketing.com to book a free consultation.