How To Create a Landing Page That Converts

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You may not have heard of landing pages before or had to create one yet, but they're one of the most powerful ways to boost your conversion rate.

Landing pages are designed specifically for one purpose: getting visitors to take the next step in their journey and convert into customers. That could be anything from signing up for your email newsletter, filling out a lead form, or making a purchase on your site.

That's why you need to create an all-encompassing landing page strategy that starts with designing the perfect page and ends with testing elements until you find what works best for converting customers. In this article, we'll walk through how to create a landing page that actually converts!

Understand the goal of your landing page

The first step is understanding what you want your landing page to achieve. Do you want more people to sign up for your email list? Fill out a lead form? Make a purchase?

Once you know what the goal is, it's much easier to design a page that will help you achieve it. For example, if you want people to sign up for your email list, you'll need to prominently feature an opt-in form and make it easy for visitors to complete. If you want them to make a purchase, then you'll need to include product images and descriptions, as well as a call to action that encourages them to buy.

Develop a visually appealing layout

Your landing page needs to be visually appealing if you want people to stick around long enough to convert. This means using high-quality images, typography, and color schemes that reflect your brand and appeal to your target audience. You should also make sure that all of the elements on your page are properly aligned and look professional.

Don't forget to test different layouts and designs until you find one that works best for your page. Some businesses find that a one-column layout is most effective, while others prefer a more traditional two-column design. It's up to you to decide what works best for your specific audience and business.

Finally, it is best to eliminate any potential distractions and links that could lead visitors away from your landing page. This means minimizing the amount of text on your page, as well as the number of external links. You only want people to focus on what's on your page, not clicking away to other parts of your website.

In a recent article by Hubspot, they highlighted 21 of the best landing page design examples.

Create a powerful header and subheader

Your header is one of the most important elements on your page, as it's the first thing people will see. That's why you need to make sure it's powerful and persuasive, and that it quickly communicates the goal of your landing page.

Likewise, your subheader should give visitors a little more information about what you're offering. This is a great place to put social proof or testimonials to show off how well your product or service works.

For more information on how to use headings on your site, we suggest reading How to use headings on your site.

Create persuasive copy that highlights the benefits of conversion

Once someone has landed on your page, you need to convince them to take the next step and convert. This means creating persuasive copy that highlights the benefits of conversion.

The focus should be narrow and relevant to the specific goal of your landing page. For example, if you're trying to get people to sign up for your email list, you'll need to focus on the benefits of subscribing, such as getting access to exclusive offers or receiving regular updates about your business.

If you're trying to get people to make a purchase, then you'll need to focus on the benefits of buying from you, such as getting a great product at a discounted price or enjoying free shipping on orders over a certain amount.

Highlighting pain points can also be effective in persuading visitors to convert. For example, if you're selling a product that solves a common problem, you can talk about how your product is the best solution for that problem.

Here are 6 Copywriting Tips for Creating Persuasive Landing Pages (and Converting More Visitors)

Key elements to include

There are a number of key elements that you should include on your landing page in order to increase your chances of conversion. These include:

- Easy navigation

- A high-quality, attention-grabbing image or video

- Testimonials from happy customers

- Social proof, such as logos of well-known brands that have partnered with you

- A clear and concise call to action

- Easy-to-use form fields, such as name and email address

- A clear and concise call to action

- Methods of contact

For a more in-depth look at key elements to use, check out 10 critical elements of a landing page that converts.

Include a clear call to action

Your call to action is one of the most important elements of your landing page, as it's the thing that encourages people to convert. That's why you need to make sure it's clear and easy to find, and that it stands out from the rest of the content on your page.

You may also want to consider using a button instead of a text link, as buttons are more visually appealing and stand out more. And be sure to test different variations of your call to action to see which one works best.

A/B Testing

A/B testing is an essential part of improving your landing page's conversion rate. By testing different elements, you can determine which ones are most effective at getting people to convert. This could be anything from the color of your call to action button to the wording of your headline.

By using A/B testing, you can fine-tune your landing page to perfection and see a significant increase in conversion rates.

Conclusion

Landing pages are an essential part of any digital marketing strategy, as they're a great way to convert potential customers into paying customers. In order to create a landing page that converts, you need to focus on designing a page that is visually appealing and easy to navigate, and then focus on creating copy that is persuasive and relevant to your target audience. You should also make sure that your call to action is clear and easy to find, and consider using A/B testing to determine which elements of your page are most effective at converting visitors into customers.

DigiGrowth Marketing has years of experience building high-converting landing pages for a variety of businesses. If you're looking for help creating a landing page that converts, contact us today for a free consultation.

Thanks for reading! We hope this blog post was helpful in learning how to create a landing page that converts!